Today, the coronavirus pandemic has forced logistics businesses to search for a model that could potentially push their revenue potential. The hyperlocal model fits right in. 

What is a hyperlocal delivery model? 

Hyperlocal delivery acts as a bridge connecting the retailers in a locality and the customers. It aims to provide an 'offline' shopping experience to consumers in a locality through E-commerce apps. 

Logistics companies are rushing into this business because they don't want to bear the cost burdens of the entire logistics process like warehousing. They'd rather act as an intermediary by utilizing their fleet of delivery agents to connect retailers and customers. The costs that they face are only last-mile delivery costs . 

The increasing use of smartphones has driven the growth of on-demand deliveries. It has also led the business owners to come up with innovative mobile apps in the market that were previously not considered practical.

How hyperlocal deliveries work? 

Hyperlocal deliveries work within a limited geographical area like a small area or locality. It facilitates quicker delivery of goods within a shorter duration of time for consumers. If you want groceries, you don't have to even step out of your home.You can just order it through an app.

Once you place an order, the logistics company goes about fulfilling it.

The logistics company gets its commission from the retailers based on orders that they have fulfilled. Sometimes they also collect a convenience fee from customers. 

The hyperlocal delivery model could also work on a freelance basis. 

The logistics company acts as a platform for fulfilling customer services. Professionals are tied up with the logistics company. Once the logistics company receives a service request, they send a professional tied up with them to fulfill this service. Also, they charge a commission from the professionals' income. 

Many handymen, homecare services, and ridesharing services fall under this category.  

Gaining more traction among the retailers

Retailers are flooding into these hyperlocal deliveries. Here's how retailers benefit from hyperlocal deliveries. 

1. Enlisting their business on different platforms creates new opportunities.

2.  There is no separate need to build and manage a dedicated app.

3. Offline retailers can grow their business with minimal effort.

4. Forces retailers to raise their efficiency levels and elevate their business standards.

5. Creates more visibility for offline retailers.

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